How CPM helps your agency

Every enquiry answered in under a minute — in your voice, day or night.

CPM is an AI front desk for UK letting & estate agents. It reads every enquiry the moment it lands, drafts a reply in your tone from your own availability, and hands it to you to approve — or sends it for you. You stop losing leads to a slow reply, and stop drowning in repetitive admin.

The problem

Where independent agents lose business

Leads go cold overnight

Most enquiries arrive evenings and weekends. The agent who replies first usually wins — and that's rarely the one who answers on Monday.

Slow first replies

Between viewings and calls, even keen applicants wait hours. Every hour late is a lead more likely gone elsewhere.

The same questions, endlessly

"Is it still available? Pets? Parking? When can I view?" — answered manually, dozens of times a week.

Admin eats selling time

Chasing viewing feedback, updating landlords, following up quiet leads — vital, and the first thing to slip on a busy day.

What CPM does

Your front desk, handled

It works from your own data and sounds like you — never inventing a fact, never offering a viewing slot you don't have.

  • Answers every enquiry in under a minutePortal leads (Rightmove, Zoopla, OnTheMarket), website forms, tenant and landlord questions — read, understood and drafted, 24/7.
  • Three drafts in your tone — you pickFor each reply CPM offers three versions and learns your style from the one you choose. Over time it just sounds like you.
  • Books viewings into your calendarOffers only genuinely free slots and pencils the booking in on your approval — no double-bookings, no missed slots.
  • Scores and prioritises leadsEach enquiry gets a 1–5 value score so you work the hottest first, with landlord and complaint leads routed straight to a human.
  • Chases the quiet onesDrafted to but never replied? CPM sends one gentle, on-brand nudge — and never chases someone who already came back.
  • Keeps you (and your landlords) in the loopA Monday "what CPM did this week" report, plus optional monthly "your property" updates you can forward to landlords.
  • Grows into a back officeMaintenance triage, landlord reporting, compliance tracking, sales-progression chasing and more — switch them on as you need them.
How it works

Live in about 90 minutes — then it just runs

1

Connect

We connect your inbox, your availability (one spreadsheet) and your calendar on a short guided call. We never ask for passwords — you click through the secure logins.

2

CPM drafts

Every enquiry is read, checked against your real data, and answered with three drafts in your tone — viewings, questions, landlord leads, the lot.

3

You approve — or it sends

Replies wait in your inbox for one click. When you're confident, switch any category to full auto-send. You're always in control of that choice.

What it means for you

Faster replies, fewer lost leads, hours back

No lead left overnight

After-hours enquiries get a grounded reply in minutes, so you're the agent who answered first.

Hours of admin back

The repetitive replying, chasing and updating is drafted for you — your team spends time on people, not typing.

See the value every week

A plain-English Monday report shows enquiries handled, after-hours coverage and estimated time saved.

Why speed wins

The agent who replies first usually wins — and most don't reply fast

61%
of UK agents reply within 24 hours

So ~2 in 5 take longer than a day. CPM answers in minutes, 24/7. Rightmove mystery shop ↗

67%
of sellers expect a reply within 4 hours

And 26% expect it within the hour — a bar most agents miss. Zoopla/YouGov 2025 ↗

27%
of agents spot an obvious cross-sell in the inbox

~73% miss a vendor/valuation lead hidden in a buyer enquiry. CPM flags it. Rightmove, 2018 ↗

~£3,800
average commission per sale

So even one extra deal a year more than covers CPM. HomeOwners Alliance ↗

The classic speed-to-lead research (MIT / InsideSales, 2007) found the odds of qualifying a lead drop roughly 21× between a 5-minute and a 30-minute reply — a general benchmark for how quickly leads go cold. Figures shown are published industry data; we don't claim a specific conversion uplift.

Why you can trust it

The AI drafts. You decide what happens next.

  • Draft mode by defaultEvery reply starts in your inbox for a human to approve. Auto-send is optional, per category, and reversible any time.
  • Answers only from your dataCPM never invents a fact, a price or a viewing slot. If it doesn't know, it says it'll come back to you — and flags it.
  • Safety & compliance stay humanAnything legal, financial or safety-related is always routed to a person — never auto-sent.
  • A full audit trailEvery enquiry CPM handles is logged — what it did and the data it used — in a record you own and can export.

See it work on your own enquiry types

Watch the demos, or book a 10-minute call and we'll show CPM handling the kinds of enquiries your agency gets every day.

See transparent pricing · Built in Britain for independent UK agents.