The back office of a letting agency, run for you.
Enquiries, compliance, maintenance and reporting — handled on the inbox and spreadsheet you already use. We build it, we run it, and nothing goes out without your approval.
You pick the best of three each time — CPM learns your style. Switch to Auto once it sounds just like you.
Lettings is won or lost on speed-to-lead
Enquiries arrive at all hours through Rightmove, Zoopla and email. A large share of successful lets start from out-of-hours enquiries — but a small team showing properties can’t answer instantly. Every slow reply is a viewing, a let, or an instruction lost to a faster competitor.
One front desk. A whole back office.
Every module carries an honest status: Live (running on client data today), Ready (built and validated — activates when you onboard) or Roadmap (in development). Only one thing is currently Live: enquiry triage. The rest are built, validated on real data, and ready to switch on. Each section also shows an Auto-send optional tag where you can let CPM send without approval at your discretion — financial, compliance and legal sections stay Approval only.
We’re honest about scope: today CPM covers email and portal enquiries — where most written leads arrive — done deeper. Phone answering is on the roadmap, not pretended.
The AI drafts. You decide what happens next.
Start in draft mode — every reply queued for your approval. Switch to full automation, category by category, when you're confident. You're always in control of that decision.
- Draft mode by defaultEvery reply starts in your inbox for a human to approve. Switch individual categories to full auto-send when you're confident — and switch back any time.
- Grounded in your dataIt works from your availability and your past replies — so it can’t promise a let flat or invent a policy.
- Escalates instead of guessingComplaints, landlord leads and anything it’s unsure about go straight to a human — flagged, not buried.
We set it up. You decide how far to take it.
CPM is a done-for-you service, not software you have to configure. We build it around your inbox, your availability and your tone of voice — and we operate the whole thing for you. Your clients never log into anything; they just get fast, on-brand replies.
A done-for-you partner behind you, not a faceless enterprise vendor.
Reads, checks, drafts — then you choose
CPM plugs into the inbox you already use — Gmail or Outlook — and the availability you already keep, like a spreadsheet. No new CRM to learn.
Reads & understands
Every inbound enquiry is read and classified — viewing request, question, application, landlord lead, complaint, or "needs a human".
Checks your availability
It answers only from your own data. A let property is never offered; an unknown answer is never invented. Landlord leads and complaints are escalated to a person straight away.
Drafts in your tone
A reply with real viewing slots lands in your Drafts folder, written to sound like you. You approve and send — or switch that category to full auto-send whenever you're ready. Your call.
From flooded inbox to handled — in 75 seconds
An enquiry lands at 19:08 — an hour after you closed. By 9am there are 38 more, and the best lead has already booked elsewhere. Watch CPM read, sort, draft and score every one while the office is dark. Plays as you scroll; tap for sound.
Paste a real enquiry. Watch CPM reply.
Drop in a recent enquiry your agency received — a portal lead, a tenant or landlord question, anything. CPM drafts the reply it would put in front of you, in seconds. Connected to your availability, it fills in the exact rent, dates and viewing slots too.
This would be waiting in your inbox seconds after the enquiry landed. Get this running for your agency →
What is a faster reply worth to you?
Every enquiry that waits is a viewing or an instruction — and a fee — at risk. Put in your own lettings and sales numbers to see the upside. It’s an illustrative estimate — adjust the figures to match your agency.
Defaults reflect UK research: avg estate-agency commission ≈ £3,800/sale; ~2 in 5 agents miss the 24-hour reply window (sources). Set a let fee for your area and adjust to your agency.
Versus your CPM plan above. Adjust the figures — the maths is yours to check.
A price on the website. No "request a quote" runaround.
Every plan includes 1 inbox. A one-off setup fee covers done-for-you onboarding; a simple monthly retainer keeps it running. Extra inboxes and extra modules are simple add-ons. No per-seat licences, no long lock-ins.
- AI enquiry triage & reply
- Drafts in your tone
- Gmail or Outlook (1 inbox)
- Hosted & run by us
- Everything in Starter
- One validated module of your choice
- Priority support
- Tone & rules tuning
- Everything in Growth
- Three validated modules of your choice
- Back-office automation
- Quarterly review
- Tailored module set
- Multi-branch rollout
- Dedicated onboarding
- SLA & reporting
Add-ons — apply to any plan
Covers OAuth setup and data configuration for each extra branch or inbox. Provisions in minutes from your existing setup.
Every module is validated on your own data before it goes live. No activation fee for modules sharing a data source already connected.
* Activation fee applies only when a new data source needs connecting and validating — not charged otherwise.
Two branches, enquiries only? Starter + 1 additional inbox = £375/mo (£300 + £75), plus a one-off £1,700 total (setup + connect fee).
All prices in GBP. Setup fee is a one-off onboarding charge — not an ongoing cost.
Built for the agent the big platforms overlook
- No heavyweight CRM requiredWorks with the Gmail/Outlook and spreadsheet you already run on.
- Transparent & done-for-youA price on the website and a real team behind it — not a faceless enterprise contract.
- Honest about what it doesWe cover written enquiries brilliantly and say plainly what’s on the roadmap. No overpromising.
Breadth across the back office, with a human in the loop
Single AI features get commoditised. CPM’s edge is the combination: trustworthy human-approved design, breadth across the whole back office, transparent pricing, and a genuine service relationship — aimed precisely at independent agents across the UK.
Browse every moduleQuestions agents ask us
Does the AI send emails to my clients automatically?
Only when you want it to. Every deployment starts in draft mode — replies queue for a human to approve and send. Once you’re happy with how CPM handles your enquiry types, you can enable full auto-send category by category. That switch is always yours to make, and you can reverse it at any time.
Do I need to change my software or CRM?
No. CPM works with the Gmail or Outlook inbox you already use and the availability you already keep — a spreadsheet is fine. There’s nothing new for you or your clients to log into.
How can it answer accurately without making things up?
It only answers from your own data. If a property is let, it won’t be offered; if the answer isn’t known, the enquiry is escalated to a human rather than guessed. Complaints and landlord leads always go to a person.
How long does setup take?
It’s a done-for-you service. We handle the build around your inbox, availability and tone of voice — onboarding is measured in days, not months, and we run the whole thing for you.
What about my data and compliance?
Your data is used only to handle your enquiries. We operate the platform on infrastructure we manage, with proper data-processing arrangements in place. Happy to walk your team through the detail.
Can it answer phone calls?
Not today — and we won’t pretend otherwise. CPM covers email and portal enquiries, where most written leads arrive, done deeper. Phone is on the roadmap.
See every module work. No call required.
Skip the sales call. Watch our modules run on the demos page, then talk to us only when you’re ready to get set up.
Let’s have a quick chat
Tell us a little about your agency and we’ll be back in touch — usually the same day. Prefer email? info@cpmuk.co.uk.
- No pressureA demo, not a hard sell.
- See real draftsOn your tone and availability.
- Independent & UK-wideBuilt for UK letting & estate agents.